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We were established
in 1967 with a product that was released to the mass market radio
stations. At that time there were only a quarter of the radio stations in
the United States that there are now. It was a customary procedure to
release products by mailing them out to radio stations first at that
time. It was also much easier for an independent label to make any of the
national music charts. During this time frame the record charts mainly
consisted of the records that were reported to the trade magazine in a
certain order of rotation and number. It was quite common to find that
the actual airplay and the chart number was not
in alliance with each other. But the end result that was always pushed for, was getting the product played over the air and
not as much attention to the actual chart number of the product. After
all, a product cannot sell because of a chart number, but will sell if it
can be heard and seen by potential music buyers.
Another common
problem that still exists is how independents fail at getting their
products in the stores. We have always concentrated on this particular
fact. Our method of subjecting the product to proper radio station and
music director attention was only one area. We also perform the same task
for the product on the marketing and distribution end. In the past twenty
five years the amount of music outlets for recorded music has more than
doubled in this country. And one would believe that this would make it a
little easier to exploit your product. Actually it has made it more
difficult, and more confusing for independents who
are limited to the staff of promotional people they can afford to hire
per project.
We have
always believed that more is not only better but more challenging and
could prove to be more effective and profitable in the long run.
As always we
are still looking for the very best material possible to promote and
market. If you are finishing up a recording, video or both, we would be
happy to review your material at this time.
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